It seems Microsoft is going all in on boosting the Cloud Storage service, partly in hopes of competing against rival cloud storage service providers like Google, Box and DropBox. The IT giant recently gave a public announcement stating that it will be offering 15-Gigabyte of free storage space to users having OneDrive account, as opposed to the 7-Gigabyte cap that OneDrive users used to enjoy until recently.
Moreover, Microsoft is extending this offer for paid service as well, with increased Microsoft cloud storage space for Office 365 subscribers, the online subscription service, using which you can run productivity software like Word and Excel. In comparison to a measly 20 Gigabyte that the users enjoyed until recently, Office 365 users will now get one Terabyte of storage space.
Moreover, Microsoft users are in for a surprise since it is slashing prices for the purchase of additional storage on OneDrive. From $7.49 per month for 100 Gigabyte of internet storage space, the earlier price in OneDrive, it has been reduced to $1.99 per month. Similarly, $11.49 per month for 200 Gigabyte of internet has been decreased to a more attractive $3.99! All changes in price came into effect from July 2014.
Thus, Microsoft is hoping to boost the use of free cloud service for personal use, since an Office 365 account equates to nearly unlimited free Microsoft cloud storage. The single person Office subscription costs merely $6.99 monthly, which has become an extremely enticing offer thanks to the full terabyte storage space. If you want the service for multiple users, the ‘Home’ edition of Office 365 personal is even more attractive since it can be used on multiple devices. Moreover, each user (up to 5 for Home suite) gets up to a terabyte of storage space! That too, just for $3 more!
Thus, in effect, Microsoft has reduced the price per Gigabyte for Cloud storage. Even though there are several cloud storage service providers, all these developments are to rival the products of Google. Cloud storage offers are beneficial for service providers, since users are more likely to use the same service provider in order to edit the documents. This means, even if the profits from cloud storage might seem to decrease, Microsoft will get to enjoy a higher user base eventually.
DropBox, Box, iCloud Drive, Amazon Drive, and Google Drive will all be looking into Microsoft’s changing strategy before they provide their own reply. According to most tech experts, the war between cloud storage providers is soon to get even more interesting!