iCloud has been in news lately due to some leaks from their storage servers and this lead to a bad mark on the reputation of the service. Now they are trying to get back their reputation and the user base by introducing new offers for their customers. As part of their latest pricing initiative, Apple now allows their existing customers to keep legacy plans. They have also reduced the annual subscription charges that the users should have given if they signed for the monthly subscriptions. These charges were recently revised by Apple.
Currently the iCloud storage from Apple is offered for monthly subscription charges, but with their latest changes, they are offering their existing users to have the same amount of Apple cloud storage space for less annual fees. Apple has sent out their existing users email messages stating that the existing annual accounts of the users have been upgraded due to the new pricing criteria that they have introduced recently. As per the email message, refunds are also issued based on the latest price cuts and the time that remain in the subscription plan of the users.
For instance, with a 25GB storage plan that is no longer offered, the annual subscription price drops from 40 dollars per year to 11.99 dollars per year. The savings from this can be compared to the new 20 GB tier from Apple. This comes at a very cheap rate of 99 cents per month or 11.88 dollars per year.
With the iCloud leaks, many of the users drifted away from the Apple cloud storage and this latest price reduction move from Apple is their strategy to get back their customer base. Before the incident, Apple was having a huge customer base and it decreased considerably following the same. This could be the reason why Apple has come up with the price reduction and changes in the subscription plans.
Apple also notes that the current customers cannot go back to grandfathered plan after switching to any one of the latest monthly subscription plans. These new plans from Apple went live recently and the options that are provided to the users range from a free storage of 5GB tier to 1TB worth storage space and the subscription charge is 19.99 dollars per month. If you wish to know more on the revised subscription charges and the plans from Apple cloud storage, check out the official website.